Live vs. Real-Time

Live and Real-Time are NOT the same

Live and real-time are often used interchangeably, but they are not the same.
Live streaming comes with latency, buffering and streams that are not in sync.



Live streaming latency ranges from 5 seconds up to a minute and comes with the possibility of rebuffering events.

Real-Time streaming latency is always less than a ½ second and with Phenix all viewers see the content synchronously driving engagement, enabling social interactions and increasing revenues.

Real-time matters

SOURCE Encoding Ingest Transcoding Content Delivery < 1/2 Second VIEWER

Traditional live streams are delivered with 10-90+ seconds of latency. Phenix delivers real-time streams across the globe with less than 500 milliseconds of end-to-end latency.

TTFF graphic

Time to First Frame (TTFF), also known as Startup Time, measures how long it takes a video to start playing from the moment the user initiates playback. The industry average is ~4 seconds. Phenix loads content faster with TTFF of less than 1/2 second for over 71% of streams.

SyncWatch graphic

Traditional live streaming results in asynchronous playback, often with 10+ seconds of drift between users. Phenix’s patented SyncWatch technology enables viewers to watch events in sync within 3 frames regardless of location or connection.

We tailor our offering to satisfy your business needs. No other company can deliver synchronous real-time streams to broadcast-sized audiences.

Thought leadership

Research Paper

The Streaming Wars: Sports Business Report

Phenix & YouGov PlcDownload
Research Paper

The Future of Streaming: Research Report

Phenix & YouGov PlcDownload
Research Paper

The Streaming Wars: The Real-Time Differentiator

Phenix & YouGov PlcDownload

Phenix drives revenue

With faster TTFF and real-time streaming, you have more interaction which leads to increased engagement and increased revenue. Find out how we can take your business to the next level.

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